Job Scope:
- Be involved in client projects, web tracking implementation, campaign measurement, precision marketing initiatives and fine customer segmentation projects.
- Optimization and designing of advertising campaigns
- Focusing in web analytics concepts, implementation experience and setting up tracking scripts, ability to work with Google Analytics, Adobe Analytics
- Report management and setting up KPI frameworks
Job Qualifications:
- Degree holder in Marketing or any related field
- 2 - 4 years of Digital Marketing background with Martech or Adtech experience
- Preferably have used different DMPs (Lotame, Adobe) & DSPs (The Tradedesk, Mediamath), analytical software (Adjust, Appsflyer, Google Marketing Platform)
- Basic scripting proficiency in SQL and Python will be a good start
- Exposure to CRM programs, customer lifecycle management and marketing
- Understanding of precision marketing concepts as well as segmentation techniques
- Strategic thinking, ability to articulate data strategy for clients across different industries
Carolyn Ann Santibanez Mendoza EA License No. 02C3423 Personnel Registration No. R1105160
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