Digital Marketing Analyst | Upto $5k

Location Singapore
Discipline Sales & Marketing
Job Reference BBBH94926_1605758340
Salary S$4000 - S$5000 per month
Consultant Name Carolyn Ann Santibanez Mendoza
Consultant Email carolyn.mendoza@manpower.com.sg
Consultant Contact No. 65515316
EA License No. 02C3423
Consultant Registration No. R1105160


Job Scope:

  • Be involved in client projects, web tracking implementation, campaign measurement, precision marketing initiatives and fine customer segmentation projects.
  • Optimization and designing of advertising campaigns
  • Focusing in web analytics concepts, implementation experience and setting up tracking scripts, ability to work with Google Analytics, Adobe Analytics
  • Report management and setting up KPI frameworks



Job Qualifications:

  • Degree holder in Marketing or any related field
  • 2 - 4 years of Digital Marketing background with Martech or Adtech experience
  • Preferably have used different DMPs (Lotame, Adobe) & DSPs (The Tradedesk, Mediamath), analytical software (Adjust, Appsflyer, Google Marketing Platform)
  • Basic scripting proficiency in SQL and Python will be a good start
  • Exposure to CRM programs, customer lifecycle management and marketing
  • Understanding of precision marketing concepts as well as segmentation techniques
  • Strategic thinking, ability to articulate data strategy for clients across different industries

Carolyn Ann Santibanez Mendoza EA License No. 02C3423 Personnel Registration No. R1105160

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