Marketing Communications (Bank l 6 months contract)

Location Singapore
Discipline Sales & Marketing
Job Reference BBBH137429_1712915494
Salary Negotiable
Consultant Name Rupa Kankariya
Consultant Email rupa.kankariya@manpower.com.sg
Consultant Contact No. 65515317
EA License No. 02C3423
Consultant Registration No. R1441955


Key Responsibilities:

  • Drive regional marketing campaigns with clear examples of business impact as well as review in-market campaigns to provide guidance and best practices.
  • The responsibilities will be multi-product, multi-segment, multi-country and include best practice sharing across the region.
  • Origination, adaptation, distribution, and presentment of content marketing initiatives across paid, owned and earned channels in close collaboration with in-market, cross-functional teams.
  • Provide thought leadership and sharing regional best practices on campaigns, social media, and content marketing.
  • Lead the development and roll-out of best-in-industry playbooks and masterclasses on the changing content marketing landscape.
  • Look at the governance of the communications guidelines which includes brand tone of voice, writing style guide and other customer communication guidelines.
  • In close collaboration with the Martech team, the role should explore and evaluate current tools that will automate the sharing of content across markets and/or ways to derive more business value from each piece of content produced.
  • Partner with business teams and market leads to identify opportunities, product propositions and develop marketing strategies across the region that drive customer awareness, engagement, and conversions.
  • Acts as brand ambassador to embed the brand positioning in the region; oversee the governance of brand guidelines and the brand health monitor reports.
  • Develop, implement, and ensure adoption of standardized best-in-class content marketing materials that drive customer engagement.


Qualifications:

  • Bachelor's Degree in Marketing, Business Administration, or related field
  • Minimum 10 years of relevant experience, preferably in retail banking, investment, or similar space.
  • Proven track record of developing and executing successful marketing strategies and initiatives.
  • Experience working with cross-functional teams and interacting with C-suite stakeholders.
  • Excellent project management and problem-solving skills, with the ability to lead complex projects independently.
  • Creative thinking and ability to develop innovative solutions to business challenges.


Interested Applicants, please email your resume to rupa.kankariya@manpower.com.sg (R1441955), stating the position as the subject title in the email. All Applications will be handled with strict confidentiality.

Rupa Kankariya EA License No. 02C3423 Personnel Registration No. R1441955

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